What is Qualitative Data and Why You Should Collect it
While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.
customer insights
EP 2: Inside CX by Lumoa – Democratization of CX and the importance of diversity
In episode 2, we are joined by Merete Medle, Customer Experience Manager at ICE Norway. We talk about democratizing customer experience in organizations and the importance of being able to offer diverse experiences.
Actionable Insights: What they are, why they’re important, and how to get them
Actionable insights are data sets that prescribe any direct, meaningful actions you can take based on the analysis of raw data.
Customer Feedback Loop: What is it and how to close it
Closing the customer feedback loop drives your business forward with a customer-centric strategy while including your customers in a dialogue about positive changes based on their needs.
How to Create a Customer Insight Strategy
A customer insight strategy help organizations to ensure that customer insights are used in the development of products and services on a continuous basis.
The Value of Using Customer Insights
Every single team within your company can benefit from learning a bit more about your customers and what they’re thinking. In this article, we dive deeper into how different departments benefit from customer insights.