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Surveying

Survey Response Benchmarks

What Are Survey Response Benchmarks and How to Calculate Them

June 3, 2022March 24, 2022 by Fabrizio

Setting the right survey response benchmarks can define the success of your customer experience management efforts. Learn which benchmarks you need to set.

Categories Customer Feedback, Surveying Tags Customer Centricity, Customer Feedback, Customer Insights, Surveys
Integrate Giosg with Lumoa

Measuring Digital Experiences with Lumoa and Giosg

June 3, 2022October 15, 2021 by Sofia Ohlson

Measure and improve your digital experiences with Lumoa and Giosg. Find out what is the easiest way to collect feedback and get actionable insights from your digital channels.

Categories Surveying, Customer Experience, customer insights Tags Digital customer experience, Giosg, Integrations, surveying
Collecting qualitative data

What is Qualitative Data and Why You Should Collect it

June 3, 2022June 23, 2021 by Suvi Lindfors

While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.

Categories Customer Feedback, customer insights, Surveying Tags Customer Feedback, Customer Insights, surveying
Survey Design

Survey Design Best Practices

June 3, 2022March 5, 2021 by Carlos Del Corral

Carlos Del Corral shares tips and best practices on how to create surveys that will not only increase your response-rates but also give you more insightful responses.

Categories Surveying Tags surveying, Surveys
Guide to calculating sample size

How To Calculate Sample Size: A Simple Guide

June 3, 2022March 3, 2021 by Suvi Lindfors

Calculating the sample size for your survey can sometimes be a bit tricky. In this article, we’ll guide you through the process of calculating sample sizes, and we’ll share some general rules on how to deal with survey projects where you struggle to get statistically significant results.

Categories Customer Experience Metrics, Surveying Tags surveying, Surveys
Rating scale

Rating Scale: Survey Questions and Examples

June 3, 2022January 26, 2021 by Sofia Ohlson

Rating scales are a quick and straightforward way to engage customers with surveys. In this article, we will dig deeper into different types of rating scales.

Categories Surveying Tags Surveys
Measuring customer experience

Measuring Customer Experience in Different Customer Touchpoints

June 3, 2022January 7, 2021 by Suvi Lindfors

In this article, we explain how and at what point in the customer journey you should measure the customer experience.

Categories Customer Experience, Surveying Tags Customer Experience, Customer Experience Management, Surveys

A Guide to Using Multiple Choice Questions in Surveys

June 3, 2022December 10, 2020 by Sofia Ohlson

Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.

Categories Customer Feedback, Surveying Tags Surveys

How to conduct B2B customer surveys that provide ROI

April 1, 2022April 23, 2020 by Suvi Lindfors

Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.

Categories Surveying Tags Customer Experience Management, Surveys

The Difference Between Transactional Surveys and Relationship Surveys

April 4, 2022February 20, 2020 by Johanna Sinkkonen

There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.

Categories Surveying Tags Customer Feedback, Surveys
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