Measuring Customer Experience in Different Customer Touchpoints
In this article, we explain how and at what point in the customer journey you should measure the customer experience.
Surveying
A Guide to Using Multiple Choice Questions in Surveys
Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.
How to conduct B2B customer surveys that provide ROI
Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
The Difference Between Transactional Surveys and Relationship Surveys
There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.
Why Ask for Open-Ended Feedback?
Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.
How to Create Better Customer Surveys
Find out what it takes to create effective customer surveys and start sending customer surveys right away!
15 Tips On How To Send NPS Email Surveys You Can Implement Right Away
Do you send Net Promoter Score surveys by email? Check out the best tips on NPS email surveying and improve your overall NPS ratings.
7 Questions About Net Promoter Score Surveys – Bill Macaitis
Net Promoter Score in the eyes of a marketer. We had a discussion with Bill Macaitis, a man behind Slack, Zendesk and Salesforce marketing about what NPS surveys can bring to your company.
7 Ways to Increase Response Rates of Your NPS Surveys
Do you measure Net Promoter Score but the response rates are too low? Use these 7 techniques to increase your response rates to customer surveys and understand what customers are saying about you.
Customer Surveys Are Dead
You should not send customer surveys and you shouldn’t ignore customer feedback. How is that possible? Read why the most of customer feedback surveys don’t make sense and how to make sense of yours.