Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.
Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.
Find out what it takes to create effective customer surveys and start sending customer surveys right away!
Do you send Net Promoter Score surveys by email? Check out the best tips on NPS email surveying and improve your overall NPS ratings.
Net Promoter Score in the eyes of a marketer. We had a discussion with Bill Macaitis, a man behind Slack, Zendesk and Salesforce marketing about what NPS surveys can bring to your company.
Do you measure Net Promoter Score but the response rates are too low? Use these 7 techniques to increase your response rates to customer surveys and understand what customers are saying about you.
You should not send customer surveys and you shouldn’t ignore customer feedback. How is that possible? Read why the most of customer feedback surveys don’t make sense and how to make sense of yours.