Measuring Customer Experience in Different Customer Touchpoints
In this article, we explain how and at what point in the customer journey you should measure the customer experience.
In this article, we explain how and at what point in the customer journey you should measure the customer experience.
Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.
Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.
Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.
Find out what it takes to create effective customer surveys and start sending customer surveys right away!
Do you send Net Promoter Score surveys by email? Check out the best tips on NPS email surveying and improve your overall NPS ratings.
Net Promoter Score in the eyes of a marketer. We had a discussion with Bill Macaitis, a man behind Slack, Zendesk and Salesforce marketing about what NPS surveys can bring to your company.
Do you measure Net Promoter Score but the response rates are too low? Use these 7 techniques to increase your response rates to customer surveys and understand what customers are saying about you.
You should not send customer surveys and you shouldn’t ignore customer feedback. How is that possible? Read why the most of customer feedback surveys don’t make sense and how to make sense of yours.