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Surveying

Measuring customer experience

Measuring Customer Experience in Different Customer Touchpoints

January 7, 2021 by Suvi Lindfors

In this article, we explain how and at what point in the customer journey you should measure the customer experience.

Categories Customer Experience, Surveying Tags Customer Experience, Customer Experience Management, Surveys

A Guide to Using Multiple Choice Questions in Surveys

December 10, 2020 by Sofia Ohlson

Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.

Categories Customer Feedback, Surveying Tags Surveys

How to conduct B2B customer surveys that provide ROI

November 18, 2020April 23, 2020 by Johanna Sinkkonen

Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.

Categories Surveying Tags Customer Experience Management, Surveys

The Difference Between Transactional Surveys and Relationship Surveys

November 18, 2020February 20, 2020 by Johanna Sinkkonen

There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.

Categories Surveying Tags Customer Feedback, Surveys

Why Ask for Open-Ended Feedback?

November 26, 2020August 26, 2019 by Sofia Ohlson

Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.

Categories Customer Feedback, Surveying Tags Customer Experience Management, Customer Feedback, Surveys

How to Create Better Customer Surveys

December 2, 2020April 4, 2019 by Johanna Sinkkonen

Find out what it takes to create effective customer surveys and start sending customer surveys right away!

Categories Surveying Tags Customer Feedback, Surveys

15 Tips On How To Send NPS Email Surveys You Can Implement Right Away

November 19, 2020March 13, 2019 by Anna Pogrebniak

Do you send Net Promoter Score surveys by email? Check out the best tips on NPS email surveying and improve your overall NPS ratings.

Categories Surveying Tags Customer Feedback, surveying

7 Questions About Net Promoter Score Surveys – Bill Macaitis

November 19, 2020December 17, 2018 by Anna Pogrebniak

Net Promoter Score in the eyes of a marketer. We had a discussion with Bill Macaitis, a man behind Slack, Zendesk and Salesforce marketing about what NPS surveys can bring to your company.

Categories Experts in the Spotlight, Surveying Tags Net Promoter Score

7 Ways to Increase Response Rates of Your NPS Surveys

November 19, 2020September 21, 2017 by Sofia Ohlson

Do you measure Net Promoter Score but the response rates are too low? Use these 7 techniques to increase your response rates to customer surveys and understand what customers are saying about you.

Categories Net Promoter Score, Surveying Tags Net Promoter Score

Customer Surveys Are Dead

November 26, 2020April 19, 2017 by Johanna Sinkkonen

You should not send customer surveys and you shouldn’t ignore customer feedback. How is that possible? Read why the most of customer feedback surveys don’t make sense and how to make sense of yours.

Categories Customer Feedback, Surveying Tags Customer Feedback

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Recent Posts

  • Measuring Customer Experience in Different Customer Touchpoints
  • A Guide to Using Multiple Choice Questions in Surveys
  • How Customer Empathy Can Supercharge Your Customer Experience
  • Customer Feedback Loop: What is it and how to close it
  • The Importance of Customer Service to the Customer Journey

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Recent Articles

  • Measuring Customer Experience in Different Customer Touchpoints
  • A Guide to Using Multiple Choice Questions in Surveys
  • How Customer Empathy Can Supercharge Your Customer Experience
  • Customer Feedback Loop: What is it and how to close it

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