What is Qualitative Data and Why You Should Collect it
While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.
Surveying
Survey Design Best Practices
Carlos Del Corral shares tips and best practices on how to create surveys that will not only increase your response-rates but also give you more insightful responses.
How To Calculate Sample Size: A Simple Guide
Calculating the sample size for your survey can sometimes be a bit tricky. In this article, we’ll guide you through the process of calculating sample sizes, and we’ll share some general rules on how to deal with survey projects where you struggle to get statistically significant results.
Rating Scale: Survey Questions and Examples
Rating scales are a quick and straightforward way to engage customers with surveys. In this article, we will dig deeper into different types of rating scales.
Measuring Customer Experience in Different Customer Touchpoints
In this article, we explain how and at what point in the customer journey you should measure the customer experience.
A Guide to Using Multiple Choice Questions in Surveys
Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.
How to conduct B2B customer surveys that provide ROI
Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
The Difference Between Transactional Surveys and Relationship Surveys
There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.
Why Ask for Open-Ended Feedback?
Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.
How to Create Better Customer Surveys
Find out what it takes to create effective customer surveys and start sending customer surveys right away!