Customer Feedback Archives

What is Qualitative Data and Why You Should Collect it

June 30, 2021June 23, 2021 by Suvi Lindfors

While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.

Actionable Insights: What they are, why they’re important, and how to get them

June 30, 2021April 1, 2021 by Suvi Lindfors

Actionable insights are data sets that prescribe any direct, meaningful actions you can take based on the analysis of raw data.

Customer Feedback Loop: What is it and how to close it

November 10, 2021October 13, 2020 by Johanna Sinkkonen

Closing the customer feedback loop drives your business forward with a customer-centric strategy while including your customers in a dialogue about positive changes based on their needs.

What is Voice Feedback and How can You Generate Customer Insights From it?

June 30, 2021April 14, 2020 by Sofia Ohlson

What is voice feedback? With modern technologies available today, such as speech-to-text and artificial intelligence it’s possible to automatically generate insights from calls. In this article, we’ll explain what voice feedback is and how to generate customer insights from it.

How to Create a Customer Insight Strategy

November 10, 2021April 1, 2020 by Suvi Lindfors

A customer insight strategy help organizations to ensure that customer insights are used in the development of products and services on a continuous basis.

The Difference Between Transactional Surveys and Relationship Surveys

June 30, 2021February 20, 2020 by Johanna Sinkkonen

There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.

Why Ask for Open-Ended Feedback?

June 30, 2021August 26, 2019 by Sofia Ohlson

Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.

Customer Feedback