What Are Survey Response Benchmarks and How to Calculate Them
Setting the right survey response benchmarks can define the success of your customer experience management efforts. Learn which benchmarks you need to set.
Customer Feedback
7 Ways to Use Customer Feedback in Marketing
Using customer feedback in marketing is essential to any marketing team. Read about 7 ways you can do that effectively.
What is Qualitative Data and Why You Should Collect it
While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.
Actionable Insights: What they are, why they’re important, and how to get them
Actionable insights are data sets that prescribe any direct, meaningful actions you can take based on the analysis of raw data.
Customer Feedback Loop: What is it and how to close it
Closing the customer feedback loop drives your business forward with a customer-centric strategy while including your customers in a dialogue about positive changes based on their needs.
What is Voice Feedback and How can You Generate Customer Insights From it?
What is voice feedback? With modern technologies available today, such as speech-to-text and artificial intelligence it’s possible to automatically generate insights from calls. In this article, we’ll explain what voice feedback is and how to generate customer insights from it.
How to Create a Customer Insight Strategy
A customer insight strategy help organizations to ensure that customer insights are used in the development of products and services on a continuous basis.
The Difference Between Transactional Surveys and Relationship Surveys
There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.
Why Ask for Open-Ended Feedback?
Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.
How to Create Better Customer Surveys
Find out what it takes to create effective customer surveys and start sending customer surveys right away!