Customer experience refers to how customers perceive their interactions with your company. Being constructed in a direct or indirect interaction with your company customer experience always involves the subjective, emotional response of the customer, that a company can't define directly.
Hello there and welcome to follow Lumoa’s blog! We plan to write about things we very deeply care about: what is customer experience and how to improve it? What do we mean with customer experience management? How does machine learning come into play? Why should you care and what are the best practices to follow?
Occasionally we shall also tell stories about the Lumoa life and the team behind Lumoa: who we are and what makes us tick. You might also get a glimpse of what it is like to build a B2B startup in Finland.
Let us know if you have special topics in mind you would like us to discuss!